Board Chair
For scaling businesses that want board leadership with real teeth. I chair boards with a focus on governance that unlocks growth rather than constraining it – and make sure the board is a genuine asset to the founder, not a burden.
Board Chair · Strategic Advisor
You're good at this. What you need is someone who'll tell you the truth.
I work with ambitious founders who are scaling fast, navigating complexity, and carrying more than they should have to carry alone. I'm a board chair, strategic advisor and thinking partner. I've built a venture-backed business, raised investment, and closed the doors on it myself. I know what this actually takes.
You've outgrown the early stage. The decisions are bigger, the stakes are higher, and the room at the top is lonelier than anyone told you it would be.
You might be preparing for a raise. Navigating a board that isn't working the way it should. Trying to scale without losing the thing that made the business good in the first place. Or dealing with the kind of complexity that's genuinely hard to think through from inside the noise.
My clients are intelligent, capable, high-performing people. They don't need cheerleading.
They need someone who can think with them properly – challenge them, ask better questions, and help them see what they can't see for themselves. That's what I do.
"She consistently asks the questions that make me think more clearly for myself."
"She helped me see which parts of the story we were telling ourselves – and which would actually land."
"She brought a level of challenge and rigour that consistently pushed me to think more clearly, sharpen my judgement, and make better decisions."
"If you're a founder who needs better thinking around you, Julia brings exactly that."
Ways in
Strategic Growth Advisory
Ongoing partnership for founders who want an experienced strategic mind in their corner. Monthly sessions on decisions, direction, investors, team, and whatever's live. Think of it as having a sharp, honest co-thinker who knows your business and is entirely on your side.
Strategy Reset Session
A focused two-hour session when you're stuck on a specific challenge and need clear thinking fast. No ongoing commitment. High-trust input, practical direction, real momentum.
I'm not here to have all the answers – or to give you mine.
Good advisory work should make founders think more clearly for themselves, not create dependency on the advisor. My job is to ask the questions you haven't been asked, hold the mirror steady, and help you trust your own judgement more – not less.
I've been a founder. I know what it's like to sit at the top of a growing business with decisions that feel too big, a board that doesn't quite get it, and investors watching your every move. I built and raised money for a venture-backed business. I've made calls I'm proud of and some I'd make very differently now. That's what I bring to this work.
Ready to think through something properly?
Whether you're looking for long-term strategic partnership or just need two hours of clear thinking on a specific challenge – get in touch. No hard sell, no awkward discovery call, just a conversation.