Most books on fundraising were written by someone who raised squillions in Silicon Valley.
This one wasn't.
RAISE: The Female Founder's Guide to Securing Investment was written from the inside, by a founder who raised over £2 million across multiple rounds, made the mistakes, learned from them, and then spent years helping other female founders navigate the same process.
It is practical, honest, and written for founders who want to understand how investment actually works, not how it's supposed to work in theory.
What the book covers
- How to know whether investment is right for your business, and when
- How to build a fundraising strategy rather than just pitching and hoping
- What investors are actually looking for, and how to speak their language
- How to structure your raise, your deck, your ask, and your room
- The specific challenges female founders face and how to navigate them
- What happens after the term sheet, and what to watch for
What readers say
"Most books on fundraising are written by someone who raised squillions in Silicon Valley. They inspire but leave you feeling inadequate and alienated. This book is a breath of fresh air; the personal journey of a founder like you and me."
"This is the first and only book that I have found that makes business fundraising feel accessible. It deals with and answers the questions that others just don't talk about. I feel empowered to move forward."
"I can 100% say my confidence has increased tenfold. You are not begging here. You are actually helping investors find great companies to invest in."
"I LOVE your book Julia. I'm an accountant helping mostly female founders raise and it's my number one on my recommended reading list."
The podcast
Alongside the book, I ran a fundraising podcast, interviewing founders, investors, and advisors about what raising investment actually looks like from both sides of the table.
The episodes are archived here. They're still worth listening to.
The book will take you a long way. But if you're actively preparing for a raise and want senior-level input on your strategy, your narrative, or your investor approach, that's what the Strategy Reset Session is for.